I really just build my weekly schedule around my set stream schedule. It helps of course I have a steady 9-5 M-F type job, so my office lady job is not something I have to consider in figuring out my schedule, so I just need to make sure I take care of my other personal obligations on my off days.

As for long hours ... I don't entirely mean to stream that long! But I do think ensuring you stream for a certain length is good (~3-4 hour min).

For those who want to stream and care about gaining an audience, I think consistency is really important, much more so than long hours! Pick a few days a week, ideally 3-4 and those are your stream days, and have a set time (or times) that you'll go live and you can dedicate 3-4 hours to it.

Amusingly enough, I chose MWFSun because I used to do FFXIV raids on Tues/Thurs (but that hasn't been the case in a while). I always try to ensure I start at the same time consistently.