I’m getting the feeling that the new creative director doesn’t care about txt and is just doing enough to get her paycheck I just want someone that actually cares about the artistic direction of the group, like even if I don’t like it but they themselves believe in it, it’s still better than feeling meh about everything
okay i agree that there is lack of care on visual team's side but i think role names gets mixed up sometimes. usually in a txt album there are roles like head of creative, brand experience design and visual creative. the previous head of creative person (sun moon) is not present on this album, new one used to be on the bx team and now their name can be seen on both roles. brand experience team is usually present for things like logo, album and package design, promotional design assets. lastly visual creative team is what we talk about the most, to give an example rakta and sujung’s names were credited here. i believe the order of the names written in credits shows their seniority, though i don’t know if they refer to each other with different role names. but in short there is no specific name in credits for the people here except for visual creative. (someone was shown in visual creative team but judging from her instagram captions it actually evolved from style directing to visual directing) on the other hand this album had a new role and name in credits which is creative director (apart from visual creatives). again i couldn’t find much about them and their past work when i searched it online 😓
i don’t expect these people to have a crazy good relationship with txt or show it off on instagram constantly, it’s a job at the end and very much an exhausting one at that. but i believe the roles in this field and kpop has evolved and the creative team being complementary to music group’s itself became more important. (and though i said i dont ‘expect’ it, it’s still a good feeling when you can see the people behind the works are also proud of them and wants to talk about them)
this answer is again kind of all over the place but in short i don’t like generalizing actions of one person to whole team of 6 especially since i don’t exactly know how do things work there and only talk based on what i see here and there, though i think that txt could definitely benefit more from a visual team who shows more attention or display that attention if it already does exist. lastly every company has their own ways of naming creative teams so while it’s good to distinguish these roles maybe the names doesn’t carry much weight, what matters is being able to work in harmony and showing that to others (fans in this scenario).
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