'bocchama' (or "bocchan') is a Japanese address that loosely translates to 'young master of the house' or 'young prince'. You hear it a lot in anime from butlers/servicers addressing young lordling or high status rich kids.

To say the least, my boy is very, very aptly named. It's why sometimes I address him as 'the prince' because it's still his name, just translated lol.

And he is told. He wags his tail in response!